Meet The EDNA Team

The executives are driven to change the face of the DNA industry.

EDNA Board of Directors

EDNA Executives

Anthony Stonefield
Chief Executive Officer

(U.S. & South Africa)

Bachelor’s degree in Biology – University of California, Santa Cruz. With 28 years of innovation venture development experience in the U.S., U.K., E.U., Middle East and sub-Sahara African tech markets, Anthony has raised over $36 million in venture capital for disruptive start-ups which have generated $1.5+ billion in revenues. As a global innovator, he pioneered downloadable songs, spearheaded the creation of the mobile content business, and authored 11 international patents. Anthony has consulted for Fortune-500 companies (including AT&T, Qualcomm, Nokia and Ericsson) and has co-managed the tokenization of crowd-financing pioneer, Sun Exchange and bank services for Africa’s XRP pioneer, Xago Technologies. Specialist in Exponential Organization methodologies, Anthony specialized skills span biotech/biomed, green energy, mobile/telecoms, digital media and fintech (including blockchain and digital currencies).

Werner Booysen
Chief Operating Officer

(Southern Africa)

Seasoned Microsoft Certified Programmer with institutional-grade skills and experience in data security, management and analytics. Founder of EDNA Africa (Pty.) Ltd., EDNA’s field service and operating entity in Africa, the principles of which have a long history of time spent in rural Africa. Their ability to collect DNA based on previous contacts within African villages across the continent is renowned. Trust and reward principles ensure that communication lines are strengthened with every single engagement. EDNA Africa will accommodate essential support like changing a phone number with the said individuals. Language barriers are overcome with translators. With no invasive procedures associated with the medical industry present (drawing blood with needles and others), individuals want to participate without fear or prejudice.

Greg Simpson EDNA Founder &
Chief Technology Officer


As a serial entrepreneur and former Senior Principal Engineer at Oracle, Greg’s eclectic career has ranged from nuclear weapons cryptology and military satellite communication systems and enterprise resource planning software architecture and SWAT-Team leadership for the fortune 100s critical systems. Fast-forward to today, where his fascination with the rapidly exploding technologies of both genetics and blockchain provides in his words “… the perfect tool-set to allow us to make a legitimate difference combating personal data abuse and even poverty”.

TBD - Staff Consultant
Dir. Lab Operations


To ensure EDNA is compliant with all regulations and certifications related to genetic labs, we’ve elected to retain a consultant specialized in this highly complex and challenging navigation of the regulatory environment.